- Year:
- 2021
- Role:
- Product Designer
- Scope:
- UX / UI Design, Branding
- Platform:
- Web
Courson
An online learning platform for industrial training and workplace safety.
Context
Courson has three parts: public pages, a student account, and an employer account.
Task
Our task was to redesign the platform and expand the tools employers use to manage training.
Process
Research
We defined success metrics for each part of the platform: visits to purchases on public pages, course completion and repeat enrollment for students, and retention and tool usage for employers.
We created personas from profiles of current and potential users. Their customer journeys helped us shape the platform's information architecture.
Prototypes and UI
We created low-fidelity prototypes and explored several designs for the student and employer accounts. Feedback from stakeholders and users helped us choose a direction.
We then built one design system for all three parts of the platform and tested its components in the prototypes.
Pre-release testing
Before launch, we interviewed employers about the most complex training management tasks. Their feedback helped us identify and fix several critical issues in the flow.
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