Russian Fairs

Context

The project paired an online marketplace with plans for physical fairs across Russia. Each fair was intended to support local sellers and reflect its region.

Task

We needed to help customers find products at a nearby fair, learn about the fair, and navigate its grounds.

Sellers needed a dashboard for both in-person and online sales.

The two experiences had to work together.

Process

Research

We studied marketplace and delivery app patterns to shape the customer journey.

The seller dashboard was more complex: it had to support physical and online sales while accounting for legal requirements. We interviewed legal experts and prospective users, then used their insights to plan the product structure.

Connecting the dots. We aligned the purchase and delivery flows so sellers and customers could follow the same order statuses.

Prototypes and UI

We created low-fidelity prototypes and explored visual directions using the brand guidelines.

We built a shared design system for the marketplace and seller dashboard across web, iOS, and Android.

Keeping the rental flow consistent between the app and web dashboard was one of the main challenges.

Development

To reduce the scope of the first release, we simplified some flows and deferred secondary features.

Pre-release testing

Before launch, we tested key customer flows, from registration to payment, and seller flows, including renting a space, adding products, and managing orders and finances. The findings helped us simplify several important user journeys.