- Year:
- 2020
- Role:
- Web Designer
- Scope:
- Branding, Web Design
- Platform:
- Web
Beta Online
Brand identity and website for a digital recruiting agency.
Context
Beta Online helps companies recruit for high-volume roles. At the start of the project, the agency had no established visual identity.
Task
Our task was to create a brand identity and website that would communicate the agency's approach and attract clients.
Solution
We studied potential clients and compared their needs with Beta Online's business goals. The findings helped us define the agency's mission and values, which guided the brand.
We explored visual references that balanced technology with a human approach, then defined the color palette, typography, and imagery.
After choosing a direction, we refined the website's microinteractions and mobile layouts and outlined how to measure its performance.
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